Publishing
Google gives publishers a button that lets readers pin them in Search and Discover
More than 345,000 sources have been selected since May, and Google says readers click through to a preferred source about twice as often.
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The short version
- Google released an embeddable "Preferred Sources" button that publishers can place on their own sites, letting a reader mark them as a favourite across Search, Discover and Google News.
- Google says readers are about twice as likely to click through to a source they have marked as preferred.
- More than 345,000 unique sources have been selected since the feature launched in May, previously reachable only through Google's own preferences page.
- The company positions it as a response to publishers losing traffic as AI-generated answers resolve queries without a click.
More than 345,000 sources have been selected since May, and Google says readers click through to a preferred source about twice as often.